ADS ON THE MOST POPULAR DIGITAL TV CHANNELS TARGETED TO YOUR AUDIENCE FOR AS LITTLE AS A DIME!

 If you’ve ever binged a show streamed ROKU, or watched your favorite network broadcast app on Fire TV, you’ve experienced over-the-top (OTT) video content. OTT, which is sometimes also called streaming TV, represents any content that is delivered directly to viewers via a streaming video service over the Internet, bypassing the traditional cable set box, and typically viewed on a TV.
OTT ads, also known as streaming TV ads, are the advertisements delivered to viewers within this video content. OTT, or streaming TV, ads offer an opportunity for advertisers to reach new audiences at scale as more viewers lean into streaming video content in lieu of traditional cable and broadcast TV.  

 The entertainment landscape is moving beyond cable—and it is moving quickly. Simply put, more people are watching more content in more places than ever before. For example, 90% of Amazon's ad-supported streaming TV audience is watching almost two hours of streaming TV content every day.6 More time than we spend eating, drinking, or exercising each day. Streaming TV advertising isn’t just a place to reach audiences—it’s increasingly become the place to turn everyday moments into lasting customer connections, making it an important addition to a brand's media mix.

 OTT ads are delivered over the Internet through streaming devices. Video advertising is the umbrella term for all video-related advertising, which includes OTT, OLV, and more. Both types of advertising help brands reach the most relevant audiences across the customer journey by leveraging streaming and shopping signals. 

Streaming TV ads can be featured within a number of different inventory types and served programmatically. Depending on the audience a brand is trying to reach, they could feature their ads anywhere from free streaming services like Freevee, across TV network broadcaster apps like Discovery, during live sports, like Thursday Night Football, or on the News app on Fire TV.

Successful campaigns also stay true to their brand message and tone by appearing alongside relevant content, whether that’s hit TV shows and movies, curated news, or live sports. Additionally, streaming TV ads with a clear call-to-action (CTA), like visiting a website, can be helpful, since viewers may have a device nearby while streaming content to perform a CTA if compelled to do so. 

 Measurement is a critical element of any digital ad campaign, and streaming TV advertising is no different. It’s important for advertisers to know which audiences they are connecting with and how different ad products, like audio or display, complement and amplify an streaming TV investment. Compared to streaming TV, linear TV ad measurement typically relies on TV attribution or analysis by cable or satellite providers and agencies. Streaming TV measurement is more comprehensive, and advertisers can leverage audience insights to understand the audiences their campaigns reach. Some useful metrics to measure campaigns are brand reach, brand lift, and offline lift.